Yellow Design Studio

Be Your Idea

Why us


Design by be your idea

What is our single mission?

For more than a hundred years the value of brands has been recognised as a way of commanding a premium price and position in the marketplace but, to be successful, a brand must define a brand strategy that ensures key audiences understand its added-value proposition, based on superior efficacy, quality or emotional appeal.


Be Your Idea

Your brand is a reflection of what you stand for, so it has to align perfectly with the values and purpose of your business or organization. Be Your Idea gives you tips are helpful if you’re unclear about what you want your brand to stand for, the customers it serves, and what it promises. Want people to purchase your product or pay for your service? Don't tell them to do it; tell them a story, instead. Good marketers know they only have seconds to capture a potential customer's attention — and storytelling is the most effective way to do this, said Molly Phillips.

You probably have a vision of the good that you aim to achieve in your world. Likewise, you probably have a set of principles and values that guide how you operate and what you are and aren’t willing to do to achieve success.

If you haven’t already done so, commit your vision and values to words. They’re fundamental to what you stand for and they guide development of your brand image.

Your vision statement puts into a single sentence the reason your business exists. Regardless of whether you relocate, make operational changes, update your logo, revise your marketing message, or undertake other strategic or tactical changes, the vision of what you’re aiming to achieve — the good you intend to do in your world — should remain stable. Use your answers to compile a vision statement that summarizes what you feel is the highest purpose you (for personal brands) or your business aim for.